UX Strategy · Service Design
Vanitha Shankar
Leads enterprise transformation by aligning strategy, systems, and service design across complex ecosystems.
Module
Science of Experience Design
Science of Experience Design replaces intuition with proven principles, giving teams a reliable foundation for designing experiences that work. This module is built upon:
Principles
120+
Research
70+ Years
Studies
1000+
Pop Quiz · Q1/5
What is Fitts's Law concerned with?
Tap to answer.
Score so far: 0/5
Science Enables
Understanding Behaviour.
Learning the scientific principles behind perception, cognition, memory, and decision-making.
Making Better Decisions.
Replacing opinion-driven discussions with structured reasoning, greater confidence and credibility.
Guiding AI with Judgment.
Developing the behavioural understanding needed to question, refine, and confidently apply AI-generated outputs.
What This Module Teaches You
Thinking Like an Experience Scientist.
Move beyond designing interfaces to understanding behaviour.
Learn to combine scientific reasoning with AI-powered insight to make decisions that are evidence-based, defensible, and measurable.
Become the person your team relies on to replace opinion with understanding.
Module Overview
Duration
16 hours
Next Cohort
15th July 2026
Format
Online, Cohort Based.
The Roadmap
Where This Sits in The Pathway.
01Science of Experience Design
One liner about the module
02Principles of Experience Research and Strategy
One liner about the module
03Principles of Interface Design and Design Systems
One liner about the module
04Experience Performance Evaluation
One liner about the module
Certified Usability Architect (CUA)TM
On completion of all 4 modules
Register For
This Module.
Limited seats available.
€2,208
€1,831
Till seats last.
Payment plans available
Proof Points
Transformation Stories.
CUA Batch of June 2025
Alex Morgan
Senior Product Designer
Bank of America
“HFI didn't just teach me usability — it gave me an ensemble of instincts. I now lead UX strategy at scale because I learned to think like ten different practitioners, not just one.”
From Alex's LinkedIn Post
Advisory
Need Help?
A Pathway Advisor On Call.
Talk to a dedicated advisor and explore how to begin your own journey and the experience architect pathway.
The Mentors
Knowledge Catalysts.
Mentors for Science of Experience Design come with years of experience in the discipline.
UX Education · Applied Practice
Kayre Lupo
Builds industry-ready design capability through hands-on, real-world UX learning experiences.
Experience Strategy · Research
Rohan Mehta
Bridges research, design and strategy to help enterprise teams ship experiences that measurably move the needle.
UX Strategy · Service Design
Vanitha Shankar
Leads enterprise transformation by aligning strategy, systems, and service design across complex ecosystems.
UX Education · Applied Practice
Kayre Lupo
Builds industry-ready design capability through hands-on, real-world UX learning experiences.
Experience Strategy · Research
Rohan Mehta
Bridges research, design and strategy to help enterprise teams ship experiences that measurably move the needle.