
UX Strategy · Service Design
Vanitha Shankar
Leads enterprise transformation by aligning strategy, systems, and service design across complex ecosystems.
Module
Interfaces are where craft meets consistency. This module develops the design vocabulary and systems thinking to ship experiences that scale.
Patterns
180+
Systems
30+
Heuristics
80+
Pop Quiz · Q1/5
A design system's primary purpose is to:
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Science Enables
Learning to see interfaces as compositions of reusable, principled components.
Making the trade-offs that let teams ship fast without losing craft.
Building the rituals that keep systems useful as products evolve.
What This Module Teaches You
Design interfaces that hold up under real-world constraints.
Ship design systems that teams actually adopt.
Become the person who raises the design ceiling for the whole org.
Module Overview
Duration
16 hours
Next Cohort
15th July 2026
Format
Online, Cohort Based.
The Roadmap
01Science of Experience Design
One liner about the module
02Principles of Experience Research and Strategy
One liner about the module
03Principles of Interface Design and Design Systems
One liner about the module
04Experience Performance Evaluation
One liner about the module

Certified Usability Architect (CUA)TM
On completion of all 4 modules
Limited seats available.
€1,831
Till seats last.
Payment plans available
Proof Points
CUA Batch of June 2025

Alex Morgan
Senior Product Designer
Bank of America
“HFI didn't just teach me usability — it gave me an ensemble of instincts. I now lead UX strategy at scale because I learned to think like ten different practitioners, not just one.”
From Alex's LinkedIn Post
Advisory
Talk to a dedicated advisor and explore how to begin your own journey and the experience architect pathway.
The Mentors
Mentors for Principles of Interface Design and Design Systems come with years of experience in the discipline.

UX Strategy · Service Design
Leads enterprise transformation by aligning strategy, systems, and service design across complex ecosystems.

UX Education · Applied Practice
Builds industry-ready design capability through hands-on, real-world UX learning experiences.

Experience Strategy · Research
Bridges research, design and strategy to help enterprise teams ship experiences that measurably move the needle.