UX Strategy · Institutionalization
Eric M. Schaffer
Founded HFI in 1988. Author of Institutionalization of UX. 30+ years advising Fortune 100 and public-sector clients.
The Mentors
Knowledge Catalysts
Mentors for Science of Experience Design module come with years of experience in psychology and human behaviour.
Cross-Cultural · PET™
Apala Lahiri Chavan
Global authority on cross-cultural design and persuasion, emotion & trust. Frequent keynote speaker across Asia and Europe.
UX Strategy · Service Design
Vanitha Shankar
Leads enterprise transformation by aligning strategy, systems, and service design across complex ecosystems.
UX Education · Applied Practice
Kayre Lupo
Builds industry-ready design capability through hands-on, real-world UX learning experiences.
UX Strategy · Research-Driven Design
Masood Nasser
Builds research-led design capability using design thinking, behavioural insight, and problem-solving.
AI-UX · Evaluation Frameworks
Arya Okonkwo
Pioneering evaluation frameworks for adaptive and conversational systems across the enterprise stack.
Experience Strategy · Public Systems
Rajeev Menon
Advises central banks and public identity systems across APAC and the Gulf on citizen-scale experience design.
PET™ · Trust Research
Rachana Iyer
Leads HFI's persuasion, emotion and trust research portfolio across financial and health verticals.
Creative Direction · Financial UX
Karthik Sharma
Twenty years shaping product experience for Fortune 100 financial institutions and neobanks.