UX Strategy · Service Design
Vanitha Shankar
Leads enterprise transformation by aligning strategy, systems, and service design across complex ecosystems.
Certification
Certified Experience Architect (CXA)TM
CXA™ is the culminating certification for leaders who orchestrate end-to-end experiences across teams, systems, and strategy.
Count
1,800+
Organizations
Fortune 500+
Countries
18+
CXA Batch of June 2025
Alex Morgan
Senior Product Designer
Bank of America
“CXA didn't just teach me usability — it gave me an ensemble of instincts. I now lead UX strategy at scale.”
From Alex's LinkedIn Post
CXA Enables
Orchestrating the Ensemble.
CXA™ equips you to lead multidisciplinary teams and align them around a single experience vision.
Connecting Strategy to Craft.
CXA™ develops the fluency to translate business direction into experience decisions your teams can ship.
Scaling Experience.
CXA™ turns individual practitioners into enterprise capabilities that compound over time.
What's Inside
CXA Modules
01Persuasion, Emotion & Trust in Design (PET)
The psychology of influence in digital experience.
02Digital Persuasion Architecture
Design decisions that guide attention and behaviour.
03CX and Strategy Architecture
Aligning experience with enterprise strategy.
04Experience Practice Architecture
Building the operating model for experience at scale.
Certification Overview
Duration
72 hours
Validity
Lifetime
Format
Online, Cohort Based.
Next Cohort
5th August 2026
Advisory
Need Help?
A Pathway Advisor On Call.
Talk to a dedicated advisor and explore how to begin your own journey and the experience architect pathway.
Register for CXA
Limited seats available.
€7,176
€6,431
Till seats last.
Payment plans available
Build a Case for Yourself.
Tell us about you and your organization. In under two minutes, we'll generate:
Custom Pitch Deck
12 slides, personalized to your role & manager
Editable Email Draft
Written in your manager's voice and priorities
Refer a Colleague
Know someone who would benefit from HFI? Tell us a little about them, and in under two minutes, we'll create everything you need to make a thoughtful introduction.
Personalized Recommendation
Tailored to their role, experience, and career goals
Ready-To-Send Email
A polished message you can customize before sharing
The Mentors
Knowledge Catalysts
Mentors for the CXA track are senior architects with deep experience leading transformation across enterprises.
UX Education · Applied Practice
Kayre Lupo
Builds industry-ready design capability through hands-on, real-world UX learning experiences.
UX Strategy · Service Design
Vanitha Shankar
Leads enterprise transformation by aligning strategy, systems, and service design across complex ecosystems.
UX Education · Applied Practice
Kayre Lupo
Builds industry-ready design capability through hands-on, real-world UX learning experiences.