UX Strategy · Service Design
Vanitha Shankar
Leads enterprise transformation by aligning strategy, systems, and service design across complex ecosystems.
Module
CX and Strategy Architecture
Experience must connect to enterprise strategy. This module develops the fluency to translate business direction into experience decisions.
Frameworks
35+
Case Studies
50+
Playbooks
20+
Pop Quiz · Q1/5
A CX strategy is strongest when it aligns to:
Tap to answer.
Score so far: 0/5
Science Enables
Connecting Experience to Strategy.
Learning to link experience investment to enterprise priorities.
Prioritising with Rigor.
Choosing where experience effort has the highest leverage.
Communicating with Executives.
Making the case for experience in the language leaders fund.
What This Module Teaches You
Thinking Like a CX Strategist.
Turn business strategy into an experience roadmap.
Build the CX portfolio view leadership needs to decide.
Become the person who bridges experience and enterprise.
Module Overview
Duration
16 hours
Next Cohort
15th July 2026
Format
Online, Cohort Based.
The Roadmap
Where This Sits in The Pathway.
01Persuasion, Emotion & Trust in Design (PET)
The psychology of influence in digital experience.
02Digital Persuasion Architecture
Design decisions that guide attention and behaviour.
03CX and Strategy Architecture
Aligning experience with enterprise strategy.
04Experience Practice Architecture
Building the operating model for experience at scale.
Certified Experience Architect (CXA)TM
On completion of all 4 modules
Register For
This Module.
Limited seats available.
€2,208
€1,831
Till seats last.
Payment plans available
Proof Points
Transformation Stories.
CXA Batch of June 2025
Alex Morgan
Senior Product Designer
Bank of America
“HFI didn't just teach me usability — it gave me an ensemble of instincts. I now lead UX strategy at scale because I learned to think like ten different practitioners, not just one.”
From Alex's LinkedIn Post
Advisory
Need Help?
A Pathway Advisor On Call.
Talk to a dedicated advisor and explore how to begin your own journey and the experience architect pathway.
The Mentors
Knowledge Catalysts.
Mentors for CX and Strategy Architecture come with years of experience in the discipline.
UX Education · Applied Practice
Kayre Lupo
Builds industry-ready design capability through hands-on, real-world UX learning experiences.
Experience Strategy · Research
Rohan Mehta
Bridges research, design and strategy to help enterprise teams ship experiences that measurably move the needle.
UX Strategy · Service Design
Vanitha Shankar
Leads enterprise transformation by aligning strategy, systems, and service design across complex ecosystems.
UX Education · Applied Practice
Kayre Lupo
Builds industry-ready design capability through hands-on, real-world UX learning experiences.
Experience Strategy · Research
Rohan Mehta
Bridges research, design and strategy to help enterprise teams ship experiences that measurably move the needle.