UX Strategy · Service Design
Vanitha Shankar
Leads enterprise transformation by aligning strategy, systems, and service design across complex ecosystems.
Module
Digital Persuasion Architecture
Persuasion at scale is architected, not accidental. This module develops the frameworks to design journeys that convert.
Patterns
90+
Journeys
40+
Experiments
300+
Pop Quiz · Q1/5
A good persuasion architecture starts by mapping:
Tap to answer.
Score so far: 0/5
Science Enables
Architecting Intent.
Mapping the moments where decisions actually happen.
Designing the Path.
Composing flows that reduce friction and reinforce trust.
Measuring Persuasion.
Instrumenting journeys so lift is provable, not anecdotal.
What This Module Teaches You
Thinking Like a Persuasion Architect.
Design end-to-end journeys, not isolated screens.
Run experiments that separate signal from noise.
Become the person accountable for conversion done well.
Module Overview
Duration
16 hours
Next Cohort
15th July 2026
Format
Online, Cohort Based.
The Roadmap
Where This Sits in The Pathway.
01Persuasion, Emotion & Trust in Design (PET)
The psychology of influence in digital experience.
02Digital Persuasion Architecture
Design decisions that guide attention and behaviour.
Certified Digital Persuasion Architect (CDPA)TM
On completion of all 2 modules
Part of a Certification
Available Only Within
The CDPA Certification.
This module is delivered as part of the Certified Digital Persuasion Architect (CDPA)TM programme and is not sold separately. Register for the full certification to access it.
Proof Points
Transformation Stories.
CDPA Batch of June 2025
Alex Morgan
Senior Product Designer
Bank of America
“HFI didn't just teach me usability — it gave me an ensemble of instincts. I now lead UX strategy at scale because I learned to think like ten different practitioners, not just one.”
From Alex's LinkedIn Post
Advisory
Need Help?
A Pathway Advisor On Call.
Talk to a dedicated advisor and explore how to begin your own journey and the experience architect pathway.
The Mentors
Knowledge Catalysts.
Mentors for Digital Persuasion Architecture come with years of experience in the discipline.
UX Education · Applied Practice
Kayre Lupo
Builds industry-ready design capability through hands-on, real-world UX learning experiences.
Experience Strategy · Research
Rohan Mehta
Bridges research, design and strategy to help enterprise teams ship experiences that measurably move the needle.
UX Strategy · Service Design
Vanitha Shankar
Leads enterprise transformation by aligning strategy, systems, and service design across complex ecosystems.
UX Education · Applied Practice
Kayre Lupo
Builds industry-ready design capability through hands-on, real-world UX learning experiences.
Experience Strategy · Research
Rohan Mehta
Bridges research, design and strategy to help enterprise teams ship experiences that measurably move the needle.