UX Strategy · Service Design
Vanitha Shankar
Leads enterprise transformation by aligning strategy, systems, and service design across complex ecosystems.
Certification
Certified Usability Architect (CUA)TM
Since 1987 CUA™ certification has been the gold standard in UX professional training across the globe.
Count
12,000+
Organizations
Fortune 1000+
Countries
20+
CUA Batch of June 2025
Alex Morgan
Senior Product Designer
Bank of America
“CUA didn't just teach me usability — it gave me an ensemble of instincts. I now lead UX strategy at scale.”
From Alex's LinkedIn Post
CUA Enables
Thinking Beyond Interfaces.
CUA™ equips you to frame problems, interpret evidence, influence stakeholders, and make experience decisions.
Designing with Confidence.
CUA™ develops the communication, reasoning, and decision-making capabilities that make your expertise influential.
Securing Judgment.
CUA™ empowers you to work with AI, accelerating research and design execution with sound judgement.
What's Inside
CUA Modules
Certification Overview
Duration
72 hours
Validity
Lifetime
Format
Online, Cohort Based.
Next Cohort
15th July 2026
Advisory
Need Help?
A Pathway Advisor On Call.
Talk to a dedicated advisor and explore how to begin your own journey and the experience architect pathway.
Register for CUA
Limited seats available.
€6,256
€5,511
Till seats last.
Payment plans available
Build a Case for Yourself.
Tell us about you and your organization. In under two minutes, we'll generate:
Custom Pitch Deck
12 slides, personalized to your role & manager
Editable Email Draft
Written in your manager's voice and priorities
Refer a Colleague
Know someone who would benefit from HFI? Tell us a little about them, and in under two minutes, we'll create everything you need to make a thoughtful introduction.
Personalized Recommendation
Tailored to their role, experience, and career goals
Ready-To-Send Email
A polished message you can customize before sharing
The Mentors
Knowledge Catalysts
Mentors for the CUA track come with decades of experience in usability, human factors, and design research.
UX Education · Applied Practice
Kayre Lupo
Builds industry-ready design capability through hands-on, real-world UX learning experiences.
UX Strategy · Service Design
Vanitha Shankar
Leads enterprise transformation by aligning strategy, systems, and service design across complex ecosystems.
UX Education · Applied Practice
Kayre Lupo
Builds industry-ready design capability through hands-on, real-world UX learning experiences.